Gross begins the article with a quotation from the credible business source Bloomberg Businessweek. He uses the metaphor "that's a drop in bucket" when comparing Apple's investment compared to their annual income. Gross makes use of this metaphor to illustrate the critics perspective in that Apple is doing little to stimulate any economic activity with an investment of only 100 million. When discussing the differences seen between manufacturing firms and other firms, Gross makes use of semi-colons to extended a sentence. This sentence is used to depict the endless number of jobs that manufacturing firms can offer versus any other type of firm. Towards the end of the article Gross begins to speak in first person using "I" and "We". He discusses his experience traveling to numerous factories and then in the concluding sentence uses "we" to address the whole nation. In concluding this way he is able to illustrate that the types of decisions that companies like Apple make, no matter how small, can affect the economy in a big way.
http://www.thedailybeast.com/articles/2012/12/09/a-little-apple-goes-a-long-way.html
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