This article discusses the recent tragedy of a limousine fire. The journalists begin with logos and explain that five women were killed as the limo drove over a bridge over the San Francisco Bay. The article contains a quotation from the limo driver who describes that he thought one woman was asking him to pull over so she could smoke. What instead was occurring was that the woman was crying that there was actual smoke and a fire, so the driver should pull over. The driver understood this cry for help just a little too late. With the journalists' inclusion of these horrifying quotations from the desperate women, they appeal to pathos and make the audience sympathize and grieve over the tragic sudden death of these women. The journalists then switch back to logos when they include quotations from the coroner who deduced that the women were trying to escape from the passenger compartment into the driver's compartment, but only one woman was successful in doing so. The journalists then include information about the bride who was in limo, on the way to her bridal shower. This information appeals to both pathos and logos as many female readers will feel deep sympathy due to the fact that this woman was newly married in the United States and was about to hold a ceremony for her family in the Philippines in the near future. The article concludes with a statement of sympathy from the limousine company regarding the immense tragedy.
Link to article: http://usnews.nbcnews.com/_news/2013/05/06/18085625-pull-over-pull-over-driver-describes-horrific-bay-area-limousine-fire?lite
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