This article, written by Peter Svensson, discusses the decline of the popularity of texting in the United States. Instead, Svensson describes, people are turning more to internet applications as a mode of communication. Svensson uses logos when he includes the fact that last year, texting was down 5% from 2011, although Americans still sent 2.2 trillion messages, which is 19 texts per person a day. Svensson then includes the history of texting when he explains that it used to be extremely popular when it first came into being, even though the messages usually cost 10 cents each. Now, text messaging is typically free, which is why the decline in usage is confusing. Svensson does not provide an explanation for the sudden decline, but does include interesting facts about the history of texting. The first text messages were used in Europe in the 1980s and 1990s, and did not catch on in the United States for awhile because phone calls in the US were significantly cheaper than those in Europe. Svensson does include a quotation that states that text messaging will most likely remain popular because of its convenience and ease of use, and therefore the decline in the past year is probably not extremely significant.
Link to article: http://money.msn.com/business-news/article.aspx?feed=AP&date=20130502&id=16431769
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