Michael B. Sauter, Samuel Weigley, and Alexander E.M. Hess, authors of this article, explain the misconceptions and misleading claims that producers make to sway consumers into buying their product. The Federal Trade Commission (FTC) recently sued the juice maker POM Wonderful for its claims of health benefits. Sauter, Weigley, and Hess also provide a link to other companies that have embellished their statements with their products. A variety of other government agencies have risen up against "to protect consumers from misleading advertising." Also, Sauter, Weigley, and Hess mention other cases that that have been involved in the past. They speak of related cases mostly aiming towards drink and food products, hoping to win because of the companies lack of evidence.
Sauter, Weigley, and Hess use logos to analyze related cases with producers and their products. They give several different types of cases as well as quotations from the Director of Litigation at CSPI to support their investigations.
Source: http://www.huffingtonpost.com/2013/01/26/most-misleading-products_n_2553308.html?ir=Business
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