Want black votes, GOP? Listen to black voters

http://www.cnn.com/2013/01/23/opinion/martin-gop-black-voters/index.html?hpt=op_t1

In the article, Roland Martin argues that GOP candidates need to stop disregarding Black voters and  conciously reach out if they ever want recognition or respect from the Black community. He details his own experiences as a political talk show host on "the nation's second-largest black cable network.", where it is a struggle to convince White republicans to appear on the show. Martin says that the GOP's problem lies in their inability and even reluctance to "listen" to black voters. He argues that this reluctance lies in the GOP's stereotypical perception of the issues black voters care about. White republicans assume that the majority of black voters only care about "welfare", rather than "education, taxes, etc...". Martin uses logos as he states that this idiotic misconception is " allowing the opposition party to get 90% of a group's vote without lifting a finger". He also uses logos when he names several White Republicans that interact successfully with black voters and reap the political benefits. For example, he references S. Sen. George Voinovich of Ohio who "enjoyed sizable black support because... he didn't avoid minorities and treat them as outcasts". By using the evidence of succecessfulc collaboration between republicans and black voters, Martin proves that the GOP is missing out by not making an effort to appeal to black voters. Throughout the entire article, Martin uses ethos identifying himself as one of the "black voters" that Republicans need to adress by continually incuding himself within his statements with thewords "us" and "we":  " I know a bunch of African-Americans who don't self-identify as Democrats... The issues that we care about vary".