$2 million prize announced for cure for blindness by 2020

http://www.baltimoresun.com/health/maryland-health/bs-md-hopkins-blindness-20121019,0,3138923,full.story In this article, the author begins with explaining the terms of the prize itself along with the research involved in order to complete the cure. They then go on to explain how the date the prize was announced and the deadline set purposefully has the same amount of days between the time President Kennedy challenged to put a man on the moon to the day Neil Armstrong stepped foot on the moon. The author continues on to explain how those aiding with the prize have been affected by blindness, incorporating pathos. Logos is then included as experts in the area of ophthalmology explain possible causes and diseases that cause blindness. Local residents affected by different degrees of blindness are interviewed, telling the interviewer what it would mean for them if there would be a cure for blindness one day. As the article concludes, the author includes statistics of some of people's top fears; one of them is becoming blind.