In rampages, it's about revenge

http://www.cnn.com/2013/02/08/opinion/fox-la-rampage/index.html?hpt=op_t1

In this article, James Alan Fox argues that spree killings are usually not the result of a violent madman gone crazy in a random burst of rage, but the actions of a methodical killer targeting others in sch of retribution. He uses ethos by identifying himself as well educated and knowledgeable on the subject of shooting sprees as he says "It is a story that my Northeastern University colleague Jack Levin and I have seen time and time again in our several decades of research on this extreme form of violence." This shows that he is a reliable source with valid opinions on the rationale of these seemingly deranged killers. Fox uses logos by citing the statistic that "nearly two dozen massacres  occur each year in the United States" and arguing that despite the recent shootings in Connecticut and Colorado, most killings are all but random. He identifies the stereotypical qualities of a spree killer like ticking off  qualifications on a list: middle-aged man, a false sense of being wronged, and a dangerous need to seek revenge on those who have "wronged" them. Lastly, he cites the current killing spree by a former L.A. cop who has already killed three, wounded two more, and promises to not stop until "his name is cleared". In a way our society glorifies these violent events. The media swoops on violence and chaos like vultures to carrion, broadcasting events on on multiple television stations, writing numerous front-page articles, and blogging about the deaths of innocent people alongside New York Fashion Week. The media only encourages more violence by not only providing these killers with widespread infamy across the nation, but immortalizing them.