This lighthearted article written by Tia Ghose explains the results of an online study that reveals "the happiest city in America." Ghose begins with logos when she explains how the survey was conducted. The sentiments of tweets were analyzed and the location from where these tweets were tweeted was taken into account. The results show Napa, California as the happiest city, Hawaii as the happiest state, Beaumont, Texas as the most unhappy city and Louisiana as the least happy state. Ghose explains that analyzing these tweets provides a more real, daily life account of how people are feeling about where they live, rather than some of the happiness surveys that exist like the "World Happiness Report." Ghose continues to use logos when she explains the process of the analysis: millions of tweets were gathered and broken down into individual words. Words like "hate" were considered sad words and words like "funny" were rated as happy words. Ghose also explains that happiness was, not surprisingly, related to income in the various regions, and was also inversely related to obesity rates. Ghose does explain the flaws in the survey, however: the population sample is not all-inclusive or accurate since only 15% of the adults online use Twitter and the majority of those who do are from 18-29 years old. Another flaw could be cultural differences between the various regions in the ways they communicate their emotions. People of some geographical areas may be raised to be more expressive with their emotions while others do not express as much, so the survey may just reflect methods of expression, not happiness. Ghose includes a lot of logos, but keeps the tone of the article light-hearted and informative without being overwhelming.
Link to article: http://www.nbcnews.com/technology/technolog/tweets-reveal-happiest-u-s-cities-1C8502786
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